Customer Satisfaction Survey

In order for us to provide our customers with even more comprehensive products and services, we conduct an annual Customer Satisfaction Survey to gather feedback on satisfaction levels and opinions. The survey results, along with all requests and comments from our customers, are fed back across the entire company and utilized for service enhancement and improvement.

Thank you very much for providing your valuable feedback in the fiscal year 2024 survey. We would like to report on some of the resulting improvements.

Improvements Based on Customer Satisfaction Survey Feedback

The price lacks justification. (Including evidence/data, quality, and daily cost)

① Providing High-Quality, Safe, and Reliable Products

　We have held the JIHFS (Japan Health and Nutrition Food Association) GMP (Good Manufacturing Practice) Certification for Health Food Raw Materials since 2010. We manufacture health food ingredients, including those for Foods with Function Claims, in compliance with these standards. We conduct monthly internal education and training to raise awareness within the manufacturing division and improve the level of hygiene management.

②Cost Reduction through Supply Chain Review

　We are primarily working to reduce manufacturing costs by transferring a portion of the manufacturing process or the manufacturing location to overseas production bases. Furthermore, by rigorously implementing our quality control system, we aim to maintain product quality while offering prices that satisfy our customers.

③Cost Reduction through Yield Improvement

　We will continuously work to improve yield through the development and refinement of extraction, purification, and manufacturing technologies within our Research and Development and Production divisions. By suppressing raw material costs while ensuring stable quality, we aim to offer products at a price acceptable to our customers.

The response is sometimes slow.

① Strengthening Information Collaboration through DX Promotion

　In an effort to further enhance information collaboration between departments and respond promptly to customer inquiries, we have migrated and integrated our internal communication platform onto a cloud system. This allows for real-time information sharing among relevant personnel, enabling us to optimize the process of confirming inquiry details and providing responses to our customers.

② Review of Appropriate Response Channels

　We have established a process that allows for direct communication with departments possessing specialized knowledge, such as the Research and Development Division or the Manufacturing Division, flexibly depending on the content of the inquiry, rather than restricting the contact point to the sales representative. By enabling customers to communicate directly with specialists in each field, we have built a system that ensures the provision of swift and accurate information.

Long lead times are caused by manufacturing capacity.

Initiatives for Reviewing Lead Times

　We are working to shorten lead times by reviewing our Supply Chain Management (SCM) and work shifts, while also providing essential lead time information—from raw material procurement to product delivery to the customer. This promotes the establishment of a framework that ensures products can be delivered at the required time.